The pixel on your site is missing between 30–60% of your conversion events. So your algorithm is learning from bad data, optimizing for the wrong people, and burning your budget. Conversions API fixes this. Here's exactly how to set it up on WordPress, two ways, in under 30 minutes.
There’s a specific kind of frustration that comes with running ads.
You set the campaign up. You write the copy, design the creative, pick the audience
You hit publish and watch the spend go out
And then nothing comes back or not enough
Or just enough to keep you confused about whether to scale or cut it
So you change the creative
Adjust the audience
Tweak the budget
Try a different objective, read threads, watch videos, test more or even spend more money figuring out what the first money couldn’t tell you
Most media buyers assume it’s the creative, the offer Or the targeting
They keep pulling those levers because those are the levers they can see
What they don’t see is that Facebook and TikTok are making decisions about their campaigns based on partial information
Your pixel fires in the browser
But browsers are unreliable now, iOS privacy changes, Safari’s ITP, ad blockers — between all of them, a significant chunk of your conversions never get reported back to the platform
Facebook thinks those sales didn’t happen
So it doesn’t learn from them. It keeps optimising toward the signals it does have, which are incomplete, which is why your targeting never quite feels right no matter how much you adjust it
You’re not failing at running ads. Your tracking is failing, and taking your campaigns down with it.
THE SOLUTION
Conversions API sends conversion data straight from your server. Not from the browser, where it can get lost. From your server directly to Facebook and TikTok, so every purchase, every lead, every event gets reported accurately regardless of what’s happening on the user’s device.
When your data is complete, the algorithm has what it actually needs. It finds more people who buy. Your cost per result drops. Your ROAS starts reflecting what’s really happening in your business. And you can finally tell what’s working.
For ₦7,500, I’m giving you everything you need to set this up properly on WordPress. Two implementation methods. Ready-to-use PHP scripts. And the PixelYourSite PRO plugin included.
WHAT YOU GET?
Here’s everything inside:
Facebook Conversions API full setup walkthrough From creating your dataset to sending test events and confirming it’s working. Pixel + CAPI running together for maximum match rates.
TikTok Events API setup walkthrough Most people only fix Facebook and leave TikTok broken. This covers both, same level of detail.
No-code implementation via Google Tag Manager Works on Shopify, WordPress, WooCommerce, and custom sites. You won’t touch a single line of code.
Verification checklist How to confirm your CAPI is actually sending events. Because “set it up” and “have it working” are two different things.
Event deduplication explained The one thing people get wrong when running Pixel + CAPI together. You’ll know how to avoid it.
WHO IT'S FOR?
This is for you if you’ve ever:
Frequently Asked Questions
Broken tracking guarantees bad optimization. Fixed tracking gives the algorithm what it needs to work properly. There’s no guarantee on results, but right now you’re fighting with one hand tied behind your back. This unties it.
If you’ve spent more than ₦7,500 on a campaign that didn’t return anything, and you didn’t know why, then yes. This is why. And fixing it once means every campaign you run from this point forward is built on accurate data.
You don’t need to be. If you can log into Facebook Business Manager, you can follow this.Just a little code. No developers. No confusing documentation.
Stop guessing why your campaigns aren’t working.
For ₦7,500, get the exact process to fix your tracking, give your algorithm the data it needs, and finally run campaigns where you can see what’s actually happening.